Why Older Models are in High Demand
The fashion industry has never been more diverse than it is right now. The rise of social media and influencers has helped create a culture that celebrates all kinds of women and their unique bodies, and models over 40 are having a moment. This isn’t just because they’re beautiful – it’s also because they’re good at their jobs! We’ve seen older models dominate magazine covers all year long, including some celebrities who have been modeling for decades. And brands have stepped up their game by hiring these inspiring men and women to represent them on billboards and magazine pages all over the world. If you think this trend is going away anytime soon, we’d like to convince you otherwise: The demand for older models is only going to grow as more brands realize the place of diversity in our culture!
Diversity and inclusion are at a high point in the fashion industry
The fashion industry is making a push towards diversity and inclusion.
Gone are the days of models who fit a certain mould. Today, there are models of all ages, genders, sexual orientations, races, body types and more. This is a great thing! It means that all types of people can see themselves wearing their favorite designers’ collections.
It’s important to remember that all women deserve equal representation in the fashion world — not only those with straight hair or those with blue eyes or those who wear size 2 clothing. Previously, most of us mere mortals will never fit into any of the clothes that are worn on the runway).
Ageism is still a problem, but models over 40 are just as relevant, if not more so
Ageism has been a real problem in the industry, but older models are just as relevant, if not more so.
The longer you model in the business, the more experience and expertise you have to offer. After all, there’s a reason that many younger models don’t get booked for major campaigns: they don’t know how to do their jobs yet! An experienced model can take an idea from concept to finished product with confidence. They’ve seen it all before in one way or another and know how their ideas will translate into the final product. This ability comes from years of practice and study – and it’s something younger models won’t be able to match for some time unless they dedicate themselves early on.
Similarly, older models have worked in various roles, dealing with clients’ needs directly; whereas younger ones may require more hand-holding during photoshoots (or any other kind of shoot). Being able to adapt quickly can make or break a shoot – and having someone younger behind you doing that work can make things harder on everyone involved (especially when they get tired!).
Older models have made a big impact on magazine covers
If you’re a fashion lover, you’re likely to have seen this trend taking shape. Models over 40 have been featured on magazine covers and in campaigns for some of the most prominent brands in fashion. Not only that, but they’ve also been featured in major campaigns for iconic brands like Louis Vuitton and Versace.
This is all thanks to the work of photographers like Steven Klein who are championing model diversity in an industry that previously favored youth and beauty above all else.
More brands are realizing that beauty comes in all ages
“Beauty comes in all ages,” said a model agent who wanted to remain anonymous. “More brands are realizing that, and it’s been great for us.”
The value of older models is that they’re more relatable to their target audience – women who are older than 30, which is the average age of a model in the industry. These women are also more likely to have regular jobs and responsibilities like working mothers or wives, making them more realistic representations of their target audience than younger models can offer.
Older influencers have become vital to the fashion world
Influencers are models with a large social media following. They’re more authentic than traditional models, and they tend to be more relatable because they aren’t as famous or high-profile as other models. Influencers also tend to be more flexible than traditional models (they don’t have to worry about fitting into sample sizes), which means that brands can create campaigns that showcase their clothes on different body types. Finally, influencers are often less costly to employ and more diverse than regular fashion models; this makes them an ideal choice for brands looking to appeal to a wide range of consumers.
There’s never been a better time to get into the older model scene
There’s never been a better time to get into the older model scene in the fashion industry.
As diversity and inclusion are at a high point in the industry, models over 40 are just as relevant, if not more so.
While ageism still exists, it’s at an all-time low due to this value shift. It’s about time we celebrated our older sisters for their wisdom, experience, and beauty!
We’re living in a time when the fashion industry is finally putting ageism behind us. For years, women over 40 have been told that they were too old for modeling jobs, but now we see them on magazine covers and in ad campaigns. And with brands like Covergirl embracing older influencers and models like Cindy Crawford showing it doesn’t matter how old you are as long as your face still looks good – there’s never been a better time to get into this industry!
Model Scouters can help you find the best agency for older models because we have a large database of agencies and can get you an ‘in’ with the right one for your needs. We also collectively have a lot of experience in the industry and can help you navigate the process of signing with an agency.
If you’re an older model looking for an agency to represent you, you may have some questions. Here are some frequently asked questions about agencies that specialize in older models.
Do modeling agencies pay photographers?
The quick answer is that some do, and some don’t. It really depends on the agency. Some larger agencies have their own in-house photographer, so they may not need to hire outside photographers. Other agencies may outsource all their photography, so they will need to hire freelance photographers on a regular basis. Ultimately, it just depends on the agency and their specific needs.
Model Scouters is a website that connects models with the world’s leading modeling agencies. Model Scouters does not charge photographers any fees. Agency owners/managers post casting calls for free and select from the submitted photographs directly. Photographers can sign up for free and create a profile with their portfolio. Model Scouters has a directory of over 300 modeling agencies worldwide that includes contact information, so photographers can research and reach out to agencies directly.
Do modeling agencies prefer natural hair?
The quick answer is that some do, and some don’t. It really depends on the agency. Some larger agencies have their own in-house photographer, so they may not need to hire outside photographers. Other agencies may outsource all of their photography, so they will need to hire freelance photographers on a regular basis. Ultimately, it just depends on the agency and their specific needs.
Model Scouters is a website that connects models with the world’s leading modeling agencies. Model Scouters does not charge photographers any fees. Agency owners/managers post casting calls for free and select from the submitted photographs directly. Photographers can sign up for free and create profiles with their portfolios. Model Scouters has a directory of over 300 modeling agencies worldwide that includes contact information, so photographers can research and reach out to agencies directly.
What are the top male modeling agencies for commercials?
There are several big and tall male modeling agencies that specialize in commercials. These agencies represent a wide range of models including plus size, petite, fitness, and editorial models. In addition to these more famous agencies, there are also many great smaller boutique agencies that focus on big and tall male modeling.
When searching for representation, it is important to do your research to find an agency that fits your specific look and interests. Once you have found a few agencies you think may be a good fit, reach out and introduce yourself. Many agencies have an open call or submission process where you can attend an open call or submit your photos and information online.
Do modeling agencies scout for guys modeling?
Model scouts are always looking for new and talented individuals to add to their agency’s roster. This means that they’re constantly searching for men who have the potential to be successful models. While some scouts focus on finding male models, others work with both men and women.
Most men modeling agencies have an online submission form that potential models can fill out. However, some agencies also hold open casting calls, where anyone can come and audition for a spot on their website or in their print catalogs. If a scout sees someone they think has potential, they’ll approach them and invite them to submit an application.
It’s important to note that not all agencies focus exclusively on traditional runway or print modeling.